AI Coaches Built by Self-Help Experts (2026): What You Get and What to Check

Short answer: Five well-known personal-development figures now have AI coaches tied to their names: Tony Robbins AI ($39/month after a $1 trial, though some official pages still say $99), Brendon AI (15 free minutes), Jay Shetty AI (a free 3-minute call or 3 texts), Deepak Chopra AI (time passes on the web, app plans from $9.99/month) and Kē by Karamo ($6.99/month or $39.99/year on the US App Store). Most don’t publish full prices before sign-up, and none of the pages we checked clearly say whether your conversations train AI.

Not affiliated. We aren’t affiliated with, sponsored by or endorsed by any person named here or their companies, and we don’t earn from these products. Nothing below is a quote from them or a claim on their behalf. The photo above is a stock image of a model. Facts come from official pages checked on October 16, 2026.

What an “expert AI coach” actually is

These products are AI chat or voice systems that their vendors say are built on a person’s published work: books, courses, talks or teachings. You type or speak, and the AI responds in a style based on that material. Some remember past conversations; some offer voice calls.

Two things follow from that. First, the AI generates its own answers, so it can be wrong, and it isn’t the person. Second, you’re judging a software product, so the same questions apply as with any app: price, trial terms, cancellation and privacy.

At a glance

AI coach	Sold by or with	Free start	Paid price we could verify	Platforms
Tony Robbins AI	Tony Robbins	$1 trial (length varies by page)	$39/month (some pages say $99)	iOS, Android, Mac, web
Brendon AI	Brendon Burchard	15 free minutes	Not published	Web
Jay Shetty AI	Jay Shetty	3-minute call or 3 texts	Not published	Web
Deepak Chopra AI	Deepak Chopra	Paid time passes on web	App from $9.99/month or $99.99/year	Web, iOS
Kē by Karamo	Karamo Brown	7-day free trial	$6.99/month or $39.99/year	iOS, Android

Sources are linked in each section below and on each app page. For the full data, see our AI coaches by experts page.

Tony Robbins AI

A voice and text AI coach that the vendor says is trained on Tony Robbins’ work. It offers voice-to-voice calls and text chat, remembers past conversations and supports 23 languages, per its listing.

Price: official pages conflict. The sales page offer and the trial terms say $1 for the trial, then $39/month, and the iOS app is $39/month. The sales page FAQ, the main terms and a support article still say $99/month. The trial is described as 30 days on the sales page offer and two weeks or 14 days elsewhere. Our Tony Robbins AI review collects the complaints users report and how to cancel.

Brendon AI

An AI life coach that the vendor says is built on Brendon Burchard’s courses and books, with text chat or voice calls. The opt-in page offers 15 free minutes with an email address and no card, to be used within 24 hours, and says it’s also available in the GrowthDay app. Paid pricing isn’t published on the pages we checked. The same page says your email is used for follow-up summaries, training and newsletters.

Jay Shetty AI

AI coaching by text or call that the vendor says is based on Jay Shetty’s teachings, with guidance on purpose, relationships and intention. You can start free with a 3-minute call or 3 text questions (Jay Shetty AI). A newsletter dated February 3, 2026 announced public access (Jay Shetty newsletter). Pricing after the free start isn’t published on the pages we checked.

Deepak Chopra AI

A conversational AI offering reflections based on Deepak Chopra’s teachings, with wellbeing paths such as Awakening, Success, Relationships and Leadership, and an experimental live-audio feature. The web version sells time passes, with prices not shown before sign-in (DeepakChopra.ai). The official Deepak Chopra app, which lists personalized guidance through DeepakChopra.ai, shows plans from $9.99/month or $99.99/year on the US App Store. The site carries a disclaimer that it isn’t a medical tool and may not always be accurate.

Kē by Karamo

A wellness app with check-ins, journaling, a community, and an AI version of Karamo Brown you can talk or text with. On the US App Store, Core and Karamo Experience are each listed at $6.99/month or $39.99/year, with AI conversations and AI journal advice in Karamo Experience. TechCrunch reported a $14.99/month price at launch in June 2026 and that the app was built with AI company Delphi (TechCrunch). The listing says it isn’t therapy, diagnosis, medical treatment or an emergency service.

Five checks before you pay

1. Find the real price. Three of these five don’t publish a full price before sign-up, and Tony Robbins AI shows two different monthly prices. Confirm at checkout and screenshot it.
2. Know how the trial ends. Note the renewal date and the exact way to cancel (web portal, Apple or Google).
3. Read the privacy policy. None of the pages we checked clearly state whether conversations are used to train AI.
4. Decide what you’re paying for. If you like the person’s ideas, their books may cover the same ground for less. If you want daily accountability, compare general coaches.
5. Keep expectations realistic. These are AI products, not the person and not therapy.

General AI coaches to compare

If the brand matters less than the coaching, these general options are worth a look:

• Rocky.ai: daily check-ins plus roleplay practice for hard conversations; Premium Coaching $19.99/month or $99.99/year on the US App Store.
• Pi: a free, friendly sounding board with no paid plan found.
• Aiah: plans your week and tracks goals, habits, fitness and mood, from $9/month.

See Rocky.ai vs Pi, Tony Robbins AI alternatives and the full AI coaches category.